About

W7F brings together the best of women’s football with electrifying entertainment and next-generation innovation. Designed to complement the existing game, it is built around one core promise: intense football in a festival-style environment where player personalities are on full display, creating an experience that brings value to everyone involved – players, fans, clubs, leagues, and partners.

At its heart is a short, sharp 7v7 format on a half-sized natural grass pitch, delivering 30‑minute games packed with pace, goals, and creativity. Rolling substitutions keep the quality and intensity high over three thrilling days, giving players space to express themselves, fans a constant stream of meaningful moments, and partners a concentrated window of opportunity for premium content and fan engagement.

Designed for the women’s game, W7F players take the spotlight, showcasing their individuality, skill and competitive edge while creating unmissable action and content for modern audiences.